3M Drives Improvements in Marketing Productivity with InStranet and T-Systems
 
With its new site “3M Marketing Online”, 3M’s European Stationery & Office Supplies Division centralizes marketing strategies across Europe, strengthening field channels and collaboration
 
Paris/La Défense, September 30, 2003 – InStranet, a leader in the Content-Based Applications market, and the French subsidiary of T-Systems, a leading European technology and telecom service provider, today announced they were selected by 3M to power its new site "3M Marketing Online".

3M’s European Stationery & Office Supplies division, responsible for the commercialization of world renown brands Post-It® and Scotch®, was looking for a new application that would centralize all marketing strategies between the European entity and other 3M European subsidiaries. In line with 3M’s global initiative “e-productivity”, 3M Marketing Online will centralize all information related to marketing and sales initiatives, thus ensuring overall company effectiveness and marketing efficiency. 3M Marketing Online also simplifies team collaboration and encourages better management of marketing resources.

Accessible by more than 150 users across Europe, 3M Marketing Online provides a powerful sales and marketing knowledge base, centralizing all information necessary to Paper and Office marketing teams: image banks, market research, best practices, event planning, product datasheets, pricelists, promotions, merchandising campaigns, etc. Thanks to InStranet’s extensive publishing and personalization features, 3M Marketing Online is a truly bi-directional and interactive site: it provides each user with their own personal workspace, but also gives users the possibility to enrich site content themselves.

After looking at different solutions, 3M selected InStranet’s multidimensional document organization technology, which allowed 3M to significantly simplify the information distribution processes for their sales network. Knowledge concerning products, best practices and promotions now circulates freely on 3M Marketing Online, enhancing “best practice sharing” and collaboration between headquarters and the field sales network, improving team performance and productivity, while reducing costs.

Finally, 3M indicated that speed of integration was also a determinant in selecting InStranet. “InStranet provides all the necessary tools for effective integration by an SI; the product has a complement of out-of-the-box features and utilizes industry standards. These features highly simplify integration in a customer’s information system. InStranet’s technology is completely aligned with a project management approach, providing out-of-the-box enterprise software along with the flexibility to develop customized solutions. With InStranet, projects are delivered on time with quality integration,” summarized Frédéric Berzolla, Portals Service Offering Manager, e-technologies, T-Systems in France.

To prove the point of speed of integration with existing systems, 3M’s Marketing Online site was launched March 21, 2003 after only a 4-month development and implementation project.

About 3M (www.mmm.com)

3M is a $16 billion diversified technology company with leading positions in consumer and office; display and graphics; electronics and telecommunications; health care; industrial; safety, security and protection services; transportation and other businesses. Headquartered in St. Paul, Minnesota, the company has operations in more than 60 countries and serves customers in nearly 200 countries. 3M is one of the 30 stocks that make up the Dow Jones Industrial Average and also is a component of the Standard & Poor's 500 Index.

About T-Systems

T-Systems is one of Europe?s leading providers of information and communications technology (ICT). Within the Deutsche Telekom group, T-Systems is responsible for serving major business accounts. The company has some 42,000 staff on its payrolls in more than 20 countries. In 2002, the solutions provider generated €10.5 billion* in sales.

T-Systems? solutions improve the business competitiveness of its customers in the industry sectors telecommunications, services and finance, public and healthcare as well as manufacturing. For its customers, the company optimizes processes, cuts costs and improves earnings, making targeted use of industry expertise and cutting-edge technology.

Its services range from the integration of new ICT solutions into existing customer systems, through the implementation and operation of desktop systems, data centers and networks, all the way to telecommunications services and solutions for international carriers.

For more information about the company and its services, see www.t-systems.com

Contacts

INSTRANET Julie Norquist T: +33 (0)1 41 27 68 58 jnorquist@instranet.com		RUMEUR PUBLIQUE Christian Giacomini, Xavier Pelletier T: +33 (0)1 55 74 52 00 christian@rp-net.com, xavier@rp-net.com
T-SYSTEMS Philippe Georges Marketing & Communication Director T: +33 (0)1 41 26 62 40 F: +33 (0)1 41 26 61 80 pgeorges@t-systems.fr		GALAXY Michèle Martin T: +33 (0)1 55 25 88 90 F: +33 (0)1 55 25 88 94 michele@galaxy-mcn.easynet.fr
3M Julie Vergnion e-business project leader Tél. : 01 30 31 81 18 Fax : 01 30 31 81 39 jvergnion@mmm.com

* T-Systems' 2002 German GAAP total revenues of €11.3 billion as adjusted to the new accounting treatment of its agency business implemented on January 1, 2003. The adjustment reduces T-Systems' net revenue by approximately € 820 million. For further information, please refer to "Reconciliation to new structures" on p. 42 in Deutsche Telekom's 2003 First Quarter Report.

InStranet is a worldwide leader of multi-channel knowledge business applications. Global 2000 companies rely on InStranet's solutions to automate content and knowledge delivery for contact centers, field sales and Web self-care for servicing and sales initiatives. InStranet's Multi-Channel Knowledge Applications enable businesses to securely create, manage and deploy critical profile-based content for enterprise channels, and to analyze results to identify key successes or areas for improvement.

InStranet applications are currently deployed in many high-profile global enterprises, including 3M, AXA, BNP Paribas, Credit Lyonnais, France Telecom, Manpower, Orange, and Zurich North America. Global partners include Aspect Communications, BEA Systems, Genesys, IBM, Oracle, and Sun Microsystems. InStranet is headquartered in Chicago with offices in Paris, and technology and distribution partnerships throughout Europe and Asia.

For more information, contact:

InStranet, Inc.
InStranet EMEA
Andrew Zinger
(312) 629-4577
azinger@instranet.com