Orange Romania Deploys InStranet’s Multi-Channel Knowledge Applications to Improve Customer Satisfaction
Romania’s largest mobile telecommunications company relies on InStranet to help provide best- of-class customer service

CHICAGO, IL May 25, 2006 – InStranet, Inc., a global provider of multi-channel knowledge applications, today announced the successful deployment of their award winning Contact Centers In-Line™ (CCIL) application to Romania’s largest mobile communication products and services provider, Orange Romania. Using CCIL, Orange plans on increasing operational performance while ensuring a first-rate customer experience.

“In order to exceed our customers’ expectations, while managing increasing call volumes, we needed to ensure each of our servicing agents could quickly provide callers with consistent and comprehensive information about our products and services, promotions, and loyalty programs. InStranet’s Contact Centers In-Line application was selected to help us exceed our growing customer demands and set a new standard in customer experience,” said Irina Matea, Project Manager at Orange. “Initial agent feedback towards the application has been very positive and we’re pleased with the successful execution of the project.”

With InStranet’s patent-pending content retrieval technologies, packaged with leading customer service business processes, Orange Romania has been able to ensure each agent offers the right response to any customer issue. CCIL’s unique Customer Experience Wheel has enabled Orange to organize its content and knowledge into context-sensitive, customer-specific categories, thereby anticipating all potential customer issues for agents, and automatically placing needed information at their fingertips. Furthermore, InStranet’s comprehensive knowledge publishing capabilities have allowed Orange Romania to create a knowledge base that is up-to-date, consistent, and sustainable.

“We chose InStranet because of their telecommunications experience and proven deployment methodologies,” said Cristian Ivanus, Management Information Systems Manager. “We’re glad InStranet was able to make the system live in less than twelve weeks and the application’s performance has met our expectations.”

“Orange Romania is a forward-thinking business leader,” said Alex Dayon, CEO of InStranet. “Their selection of our solution is another milestone for us as the partner of choice in the telecommunications industry. We look forward to a strong relationship with them."

About InStranet

InStranet is a leading provider of multi-channel knowledge applications. Global 2000 companies rely on InStranet's solutions to automate content and knowledge delivery for contact centers, field sales, and Web self-care, for servicing and sales initiatives. InStranet's Multi-Channel Knowledge Applications enable businesses to securely create, manage and deploy critical profile-based content for enterprise channels, and to analyze results to identify key successes or areas for improvement.

InStranet is working with many high-profile enterprises, including 3M, AXA, France Telecom, Orange, SFR Cegetel, Tele2, Transcom, UPC Noos, VimpelCom, and Zurich North America. Global partners include Amdocs, Aspect Communications, BEA Systems, Genesys Telecommunications, IBM, Oracle Corporation, salesforce.com, and Sun Microsystems. InStranet is headquartered in Chicago with offices in Paris and London, and technology and distribution partnerships throughout Europe and Asia.

For more information, contact:

InStranet, Inc.
InStranet EMEA
Andrew Zinger
+33 (0)1 41 27 68 54
azinger@instranet.com

About Orange Romania

Orange is leader of the Romanian telecommunications market with over 7 million customers and is part of the Orange Group - one of the world’s largest mobile communications companies with operations in 17 countries and with over 71 million customers worldwide at the end of 2005.

In 2005 Orange Romania registered a turnover of 870 million EUR and 6.8 million customers. Direct contact with customers is essential, therefore Orange has permanently developed the retail network in Romania, which presently consists of 26 Orange shops.

Orange Romania offers a full range of communication services: voice, data, SMS, MMS, WAP, e-mail, GPRS, EDGE, wireless IP, WiFi, USSD etc. Orange was the first operator in Romania that offered video services on the mobile phone, including live-TV.

Orange means more than technology, mobile telephony or GSM networks, it is a brand created in order to support communication among people and bring value in the communities where it operates. Orange has a group-wide corporate social responsibility strategy, which aims to ensure that we manage our business responsibly